Friday, May 30, 2008

new marketing strategy: RESEARCH

by Beyond Lab

You have probably already heard that 23andme established a collaboration with Parkinson's Institute to work on a system to use computer and internet to assess the relationship between patients' medical information, genes and Parkinson's Disease. This is not only a completely new thing to everyone, but also a very clever way to promote the companies' personal genomics services. Research to promote business -- Hasn't this been going on for a long time except no involvement of computers and internet.

Because it is so new, a lot of ideas need to be developed by the collaborators. They need to prove the principle actually works. Just to name a few challenges: an internet based information collection, analysis and distribution system (which is far mor complicated than a conventional database); a way to use this information and personal genomes securely; how to expand to other disease models for example diabetes ...

Although Beyond Lab has no doubt of the potential success, it takes time to let both the academics and general community accept the concepts. Let's keep an eye on it.

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